Company: Retropolitan
My Role: Marketing Consultant
Timeframe: 02/23 - 08/23
Overview:
Retropolitan is a cannabis brand with a retro flair and modern sensibility. I was brought in to fine-tune the brand’s foundation—from its visual identity to its strategic direction—to prepare it for long-term market success. This included solidifying brand design elements, building sales tools, and crafting a scalable roadmap for growth.
The Challenge:
Retropolitan had a unique concept but needed refinement and structure across both visual and operational fronts. Without clearly defined brand guidelines, a cohesive product plan, or a solid sales strategy, the brand was unable to fully capture its market potential. My role was to bring focus and functionality to the creative vision.
The Strategy and Execution:
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Enhanced brand architecture and visual design to align with the brand’s vintage-meets-modern positioning.
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Authored detailed brand guidelines, ensuring consistency across packaging, digital assets, and retail touchpoints.
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Developed a strategic sales plan tailored to retail partners and distribution opportunities.
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Identified and engaged new vendor relationships to improve product margins and operational efficiency.
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Built a future-facing product roadmap to guide phased innovation and ensure alignment with customer demand and regulatory pathways.
The Results:
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Delivered a refined brand identity and visual toolkit to support scalable creative output.
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Built internal systems and materials to support streamlined sales outreach and onboarding.
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Improved vendor relationships and pricing models to strengthen profitability and operational agility.
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Equipped the team with a clear roadmap for future product launches, setting the stage for strategic growth.
Final Thoughts and Next Steps:
With Retropolitan, I helped evolve a bold concept into a market-ready brand by bridging creative vision with strategic execution. The work laid essential groundwork for meaningful expansion, retail partnerships, and lasting brand equity.